Creativity Speaks for Itself
The goal behind ROA's identity was to always put her art at the forefront, but allow a solid foundation to maintain consistency and appeal for growth in awareness, sales, engagement, and outreach.
Two simple, yet firm, typefaces implemented for the identity, seamlessly bridge across the two languages she operates in—English and Hebrew. Together, they’re met with the fluid, abstract nature of her work for the color palette.
A color methodology of pulling only the pigments featured in her work for the specific piece or series—while defaulting to the Red Canyon for black and white works—give her the freedom to still put her valuable impression into each touchpoint.