Evans Towne Center Park, Lady A Pavilion & C.C.A.
A complete facelift was given to this dynamic trio of venues to reflect the energy of the community. The new site highlighted the atmosphere, as the diverse footage and fresh logo accented the look and feel.
Hero Video Production
Filmed and edited a focal hero video to help communicate the community's vibrancy to potential patrons and promoters alike.
Uncomplicated Logo & Identity
Harnessing the recognition of the "Columbia County Blue" and original ETCP logo—while still leaving space for the events that fill the venues with life—a streamlined and simplistic identity was developed.
The new icon pays homage to one of the areas strongest industries and favorite pass-times, golf.
The key venue is known for the three steadfast flags at its entrance and plays a heavy role in initial branding. Therefore, it became the perfect place to inject deeper meaning.
In this new identity, each flag represents the physical attributes of each park—the wide-open field of ETCP, the crescent shed roof structure of Lady A, and the cascading tiered levels of seating at C.C.A.