The main goal of this logo and icon journey was to help breathe life into their new venture. Yet, maintain delicate freedom to adapt to their growing enterprise.
The class of their original vision, focal pineapple iconography, and champagne gold palette make a statement, while static, stock fonts and generic imagery are left behind.
Opting for a unique approach even when it came to their mark, a clever and original typography stands out from the rest.
Original ligatures, sweeping tails, organic descenders, and airy counters join in union with a regale, succulent pineapple that all speak to that fresh Southern way of life.