A new digital strategy to ease the registration process and alleviate communication barriers for the busy guardian and dedicated staff.
Simplicity was Key
Achieved a 26.54% conversion rate while helping increase Baseball and T-Ball registrations by 29%, Volleyball by 26%, and Tennis by 22%
Established success strategy and analyzed data to better focus future Parks & Recreation programming campaigns, while delivering superior IA/UX.
Parents & Guardians First
Focusing on their needs, the microsite eased communications and information discovery, ultimately simplifying the overall registration process.